Prism needed a refresh on their new site without losing all the SEO work we had done on the backend over the last 10 years. We took a careful approach to our redesign with a better user experience and updated look along with bolstering the original content to be more search term friendly. We also incorporated a new blog with RSS feeds for social media to increase customer awareness on new regulations and testing options. As a longtime client, working together refreshing their brand has been lot’s of fun and a great success. Their customers seem to think so too!